Privacy Policy

Privacy Policy
At Nivarena, safeguarding your privacy and personal data is a core priority. This Privacy Policy explains in detail how we gather, use, store, and protect the information you share with us. Nivarena operates under its commercial name and complies with applicable data protection regulations in the United States, including the U.S. General Data Protection Regulation and the Data Protection Act 2018. By accessing our website, making a purchase, or engaging with our services, you agree to the terms set out in this Privacy Policy.

Who We Are
Nivarena is a dedicated online fashion brand, operated by HK EMPIRE TRADE SOLUTIONS LIMITED. Our registered office is located at SUITE C, LEVEL 7, WORLD TRUST, TOWER, 50 STANLEY STREET, CENTRAL, Hong Kong. Company registration number: 77009439. You can reach us by email at info@nivarena.com or by phone at +1 281-990-6172. Our support team is available Monday to Friday, between 9:00am and 05:00pm

How and When We Collect Data
We only collect personal data that you directly provide to us, and only when necessary to deliver our services. Examples include:

  • Creating an account on our site

  • Placing an order

  • Subscribing to newsletters

  • Writing a review

  • Contacting customer service

  • Engaging with us on social media

The data we may collect includes your name, billing and shipping details, email address, phone number, payment details, IP address, device/browser information, purchase history, and on-site interactions.

How We Use Your Data
Your information is processed exclusively for legitimate business purposes, including:

  • Fulfilling and shipping your order

  • Providing customer service and support

  • Sending transaction confirmations and delivery updates

  • Improving our services and website experience

  • Sending marketing communication (only if you’ve opted in)

If you choose to receive promotional emails, we may update you with news, offers, and brand-related updates.

Payments and Data Security
Payments on our website are handled securely via Shopify Payments. We never store card details directly. Transactions are encrypted using SSL (Secure Socket Layer) technology. Payment processing, order confirmations, and fulfilment are conducted through Shopify, which meets international PCI-DSS compliance and strict data protection standards.

Marketing and Advertising
Nivarena runs advertising campaigns through Google Ads and Meta Ads. These platforms may use cookies, pixels, or similar tools to analyse browsing behaviour and improve ad relevance. Data collected in this way may include anonymised interactions with our ads. Consent will always be obtained where required. You can manage or disable cookies at any time through your browser settings.

Customer Reviews and Feedback
We partner with Trustpilot to collect verified customer reviews. After a purchase, you may receive an email invitation to share your feedback. Participation is optional. Trustpilot has its own privacy practices, and we recommend reviewing their policy directly on their website.

Social Media and External Content
Our site and communication may include links to third-party platforms such as Instagram or Facebook. If you engage with Nivarena on these platforms, your data will be subject to their respective privacy terms. Nivarena does not control or govern these external policies, and we advise reviewing them directly.

Sharing Data with Third Parties
We never sell or rent your data. We only share information with trusted third parties when necessary to provide our services, including logistics partners, payment processors, email providers, or analytics services. All partners are contractually bound by data protection agreements and are not permitted to use your information for other purposes.

Data Retention and Security Measures
Personal data is retained only for as long as required by law or to fulfil our business obligations. For example, order records may be stored for up to seven years for tax and compliance purposes. After that, data will be securely deleted or anonymised. All personal information is stored on secure servers, protected with advanced security systems, and subject to regular audits to prevent unauthorised access or misuse.

Your Rights
As a U.S. resident, you are entitled to:

  • Request access to your personal data

  • Correct any inaccurate information

  • Request deletion of data (where legally permissible)

  • Object to specific processing activities

  • Withdraw consent for future processing

  • Request a copy of your data

To exercise these rights, please contact us at info@nivarena.com. All requests will be processed within legally defined timeframes, in line with U.S. data protection laws.

Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices or compliance requirements. The most recent version will always be available on our website. For major changes, we will notify you via email or a clear notice on our site. We encourage you to review this page regularly to stay informed about how we protect your privacy.